Hi, I'm Yuwei Fu.
Currently a UX Manager at Amazon, leading UX directions and strategies for Marketplace platforms and internal tools.
Some highlights of what I have done:
Mar 2018 - Present, Seattle
Built multiple teams that launched 80+ features across five platforms, which brought in $81 billion in revenue.
Increased employee productivity by standardizing the design-to-development process, and streamlining data management for daily business decisions.
Worked closely with leadership to defined long-term, high-level plans for optimizing the customer journey.
Established UX procedures to ensure collaboration and product quality across teams.
Organized events to promote a stronger community around UX with a culture of learning and inclusion (DEI).
Previous work experience
Fashion Institute of Technology
Guest Lecturer
Nov 2020 - Jul 2022, Remote
Guest lectured on UX career growth at UX/UI Master Certification, and UX Design Certificate program.
Fantasy Interactive (Fi)
UX Design Lead
Aug 2016 - Feb 2018, New York
Managed complex projects, recruited designers, and developed best practices for UX design. Key projects included JP Morgan Chase internal portal, LG Smart TV OS, Amper Music AI-driven platform, and Fubo TV streaming platform (leading to 200% increase in viewership and $78M raised in new funding).
Method
Sr. Interaction Designer
Apr 2015 - Apr 2016, New York
Led UX design for McDonald's worldwide in-store kiosk-ordering system. Leveraged omnichannel strategy to enhance current and future kiosk experiences, resulting in a major lift in sales in the first year.
The Martin Agency
Lead UX Designer
Jul 2014 - Apr 2015, New York
Led UX design and built an Experience Design department with VP. Key projects included Microsoft Cloud digital campaigns, Benjamin Moore Paints website, and GEICO mobile app (avg. 4.6 ratings on App Store & Google Play).
Fantasy Interactive (Fi)
Sr. UX Designer
Jun 2011 - Jul 2014, New York
Led UX design for projects and mentored junior designers. Key projects included Google AdWords campaigns, Samsung mobile OS, BahaMar Restore website redesign (40% increase in online reservations), and Nickelodeon apps (1.8M downloads in 3 months, ranked #1 free entertainment app, and won the Emmy Award).
SapientNitro
Information Architect
Jan 2011 - Jul 2011, New York
Redesigned UX of CA Technologies website and Dove Chocolate digital experiences.
MRM Worldwide
UX Designer
Aug 2010 - Jan 2011, New York
Designed UX for Nikon Ashton e-commerce websites, Smirnoff campaign websites, Exxon Mobil series product websites, and Captain Morgan social campaigns.
R/GA
Associate Interaction Designer
Mar 2010 - Aug 2010, New York
Designed interaction for Converse/Nike global website including research, content strategy and wireframes.
Gulfstream Aerospace
Interaction Designer
Aug 2007 - Feb 2010, Savannah
Designed and developed HR development websites and e-learning courses for 13K+ employees. Won Silver Pride Award of Gulfstream Compensation Intranet Production.
Awards
Emmy Award
Outstanding Creative Achievement in Interactive Media
Cannes Lion
Webby Award
Education
MFA, Savannah College of Art and Design,
Interactive Design and Game Development
BFA, Ming Chuan University, Graphic Design
Skills
Team Development
Design Management
Product & Program Management
User Experience Design
Mobile & Web Product Design
Enterprise Application Design
Consumer Website Design
Mobile, TV & Kiosk OS Design
Cross Border E-commerce
Supply Chain Management
Marketplace Platform
Data Platform