Hi, I'm Yuwei Fu.

A team leader (5+ yrs) and UX designer (10+ yrs) experienced in both managing remote teams and building them quickly from scratch.

Introduction

I love to find UX solutions that delight customers and impact business. To accomplish this, I start with the north star and work backwards, defining clear goals and building strong teams with amazing talents.

I’m currently a UX Design Manager at Amazon, with one foot in B2B partnerships (global selling and shipping) and another foot in internal data management (data storage and access). In the past two years, my team has launched 50+ features across five platforms that have impacted business over $80 billion (Amazon Logistics revenue worldwide in 2020, 150% increase YoY). I have also built two teams with half a dozen designers across vastly different time zones (USA/ China).

Before joining Amazon, I worked as a UX Design Lead at several world-class digital agencies, working across a wide range of platforms (web, mobile, kiosk, etc). I served numerous Fortune 500 firms and 30+ international brands, winning multiple awards (Emmys, Cannes, Webby, etc), delighting customers (4.6 avg. app store rating), and impacting business (including $78M investment for FuboTV). From time to time, I also love to share my passion for design as a public speaker, broadcast interviewer, event organizer, and digital artist.

Work experience

Amazon

UX Design Manager

MAR 2018 - PRESENT, SEATTLE

Responsible for B2B partnerships (global selling and shipping). Launched 50+ features across five platforms, enabling an increase in revenue of $27B (+150%) YoY. Also responsible for internal data management experiences (data storage and access).


Fantasy Interactive (Fi)

UX Design Lead

AUG 2016 - FEB 2018, NEW YORK

Managed complex projects, recruited designers, and developed best practices for UX design. Key projects included JP Morgan Chase internal portal, LG Smart TV OS, Amper Music AI-driven platform, and Fubo TV streaming platform (leading to 200% increase in viewership and $78M raised in new funding).


Method

Sr. Interaction Designer

APL 2015 - APL 2016, NEW YORK

Led UX design for McDonald's worldwide in-store kiosk-ordering system. Leveraged omnichannel strategy to enhance current and future kiosk experiences, resulting in a major lift in sales in the first year.


The Martin Agency

Lead UX Designer

JUL 2014 - APL 2015, NEW YORK

Led UX design and built an Experience Design department with VP. Key projects included Microsoft Cloud digital campaigns, Benjamin Moore Paints website, and GEICO mobile app (avg. 4.6 ratings on App Store & Google Play).


Fantasy Interactive (Fi)

Sr. UX Designer

JUN 2011 - JUL 2014, NEW YORK

Led UX design for projects and mentored junior designers. Key projects included Google AdWords campaigns, Samsung mobile OS, BahaMar Restore website redesign (40% increase in online reservations), and Nickelodeon apps (1.8M downloads in 3 months, ranked #1 free entertainment app, and won the Emmy Award).


SapientNitro

Information Architect

JAN 2011 - JUL 2011, NEW YORK

Redesigned UX of CA Technologies website and Dove Chocolate digital experiences.


MRM Worldwide

UX Designer

AUG 2010 - JAN 2011, NEW YORK

Designed UX for Nikon Ashton e-commerce websites, Smirnoff campaign websites, Exxon Mobil series product websites, and Captain Morgan social campaigns.


R/GA

Associate Interaction Designer

MAR 2010 - AUG 2010, NEW YORK

Designed interaction for Converse/Nike global website including research, content strategy and wireframes.


Gulfstream Aerospace

Interaction Designer

AUG 2007 - FEB 2010, SAVANNAH

Designed and developed HR development websites and e-learning courses for 13K+ employees. Won Silver Pride Award of Gulfstream Compensation Intranet Production.


CP+B

Interactive Technologist (intern)

JUN 2008 - SEP 2008, MIAMI

Developed websites and designed banners for Burger King, American Express Card, and Volkswagen. Helped to build internal Labs and innovative prototypes for clients.


Education

MFA, Savannah College of Art and Design,

Interactive Design and Game Development


BFA, Ming Chuan University, Graphic Design


Awards

Emmy Award

Outstanding Creative Achievement in Interactive Media


Cannes Lion


Webby Award

Skills

  • Team Development

  • Design Management

  • Product & Program Management

  • User Experience Design

  • Mobile & Web Product Design

  • Enterprise Application Design

  • Consumer Website Design

  • Mobile, TV & Kiosk OS Design

  • Cross Border E-commerce

  • Supply Chain Management

  • Marketplace Platform

  • Data Platform