Nick App


Based on the extremely successful of Kids’ Choice Awards 2012 app, a record-breaking 223 million votes were cast for kids’ favorite stars, increasing engagement to an all-time high. Fi teamed up with Nickelodeon to create the Nick app, a digital tapestry of all-things-Nickelodeon.

The Challenges

  • Create an always fun, playful, and fresh app for kids aged 6-12.
  • Push the capabilities of a tablet to the edge including touch gestures, gyroscope, multimedia capabilities, and personalization.
  • Contain all Nickelodeon content, stars, clips, shows and games.
  • Create unique browsing experience different from what is offered online.
  • Allow for sustainable editorial control throughout the products life.

My Role

I was the UX lead from the pitch to app launch.

  • Come out the overall framework for the app.
  • Design wireframes and user experience.
  • Communicate with clients.
  • Guide both design and tech teams to follow the UX principle.
  • Participate the user testing sections.
  • Improve the app based on users’ feedback.

The End Results

  • #1 free entertainment app on the iPad.
  • New York Times describes “a noisy, colorful smorgasbord of animated clips, irreverent music videos and the occasional deluge of the network’s trademark green slime.”
  • The Nick app won an Emmy Award for Outstanding Creative Achievement in the interactive Media – User Experience and Visual Design.

Core Team

Irene Pereyra, Anton Repponen, Sarah Boehler, Yuwei Fu, Claudio Guglieri, Sacha Jerrems, Vishal Gandhi

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